Naya works with B Corporation to pass the B Lab assessment and earn the prestigious title of a Pending Certified B Corporation. Exceeding the requirements of the rigorous B Corporation certification confirms Naya’s purpose-driven goal to have a positive impact and use its business as a force for good. As a part of the process, Naya is going answer more than 250 questions about its business practices, with answers to be verified by B Lab, the certification body for B Corporations.
Naya has always had a mission and a desire to change the world for the better. Becoming a Pending Certified B Corporation is a stamp of approval for our company, as much as it is a framework that solidifies our values and keeps us in check, helping us to strive for more. We want to have a positive impact on the world, and that involves our customers, our suppliers, the environment and the local and global economy.
This economy is comprised of a new type of corporation – the B Corporation – Which is purpose-driven and creates benefit for all stakeholders, not just shareholders.
The B Corporation Declaration
We envision a global economy that uses business as a force for good and leaders of this emerging economy, we believe:
- That we must be the change we seek in the world.
- That all business ought to be conducted as if people and place mattered.
- That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations. By being a part of the B Corporation movement, Naya joins other elite businesses who has environmental and social goals as important as financial ones. The company’s focus has always been on producing BioOrganic, cruelty-free and ethical skin care products, in the most ethical and sustainable way and collaborating closely with our farmers across the globe to source beautiful, transformational natural ingredients.
As a Certified B Corporation, Naya’s mission is reinforced with transparency and accountability, and a triple bottom line: people, planet and profit. Change is good. Be the change (you want to see).
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