FAQs 2017-11-01T21:59:47+00:00


We all age in different ways depending on a number of factors including genetics, lifestyle, exposure to UV light, pollution and other internal factors such as stress and hormones. For many the first signs of ageing occur in our mid to late 20s or early 30s, with fine lines appearing, pigmentation, a change in skin texture and loss of skin radiance resulting in dullness. It’s not all bad news, by taking good care of your skin at any age huge improvements can be seen!


Skin in your 20’s

In your twenties skin may still be going through lots of changes. With slightly higher oil production you may still experience breakouts although your overall complexion will be smooth and naturally radiant. Skin tends to settle down throughout your late twenties and establishing a gentle but effective routine here will help skin look fantastic in later life. Avoid treating the skin too harshly at this age, look out for ingredients that can cause irritation and avoid harsh exfoliants and acid pads which strip the natural skin barrier. Learn more about ingredients to avoid here.


Skin in your 30s

Skin in your thirties is when free radicals are on the loose, expression lines start to make themselves visible and sun worshippers may start to see some light sun-spots so make sure you use a minimum of SPF 30 on your face. Some women suffer adult acne at this age, just when they think things are improving. You might notice skin is not as radiant, as cell turnover decreases and collagen production slows down, causing less plumpness and the beginning of fine lines and early wrinkles. Studies show we are at our most beautiful throughout our thirties so make the most of it.


Skin in your 40s

Skin has all the potential to look lovely in your forties. You may still have the to-do list from your thirties but perhaps a bit more time to spend on yourself. At this stage you’re looking to keep a youthful glow about your skin, staying hydrated and increasing collagen production. You may have deeper expression lines, a lack of radiance and drier or more dehydrated skin as your natural sebum production decreases. All easily solvable with the right skincare to boost radiance, hydration and glow.


Skin in your 50’s

Skin in your fifties and beyond can start to change again so it’s really important to start taking extra care. Skin will continue to get drier, and hot flushes caused by the menopause will affect your skin throughout these years. Those with oilier skin will benefit here! As collagen and elastin decline further the structure of the skin becomes looser around the face and neck. Serums and treatments will boost your routine perfectly and overnight oils will become your saviour.

As we become older one of the main indications of ageing is when our skin starts to lose its natural glow and begins to look dull and tired. When young, our body’s renewal processes behave optimally and our skin cells turn over on average every 28 days. As we age the body’s natural ability for cell renewal deteriorates. Although the rest of our body may feel energised, the blood flow to our skin and the body’s natural replenishment process slows down and the skin’s natural enzymes that help remove and replace dead cells become inefficient. This can lead to dead skin cells piling up, which absorb light and cause our skin to appear dull and fatigued. Dullness is a major ageing skincare concern and one we focus on greatly improving at Naya Skincare. For younger skins that suffer from dullness it is often caused by a build-up of unwanted ingredients have been on the skin. Silicones and mineral oils are commonly used and should be avoided. Silicones are often used to achieve a superficial silky feeling when applied to the skin but they do this by creating a plastic-like film. This alters the skin’s ability to process toxins and can mean irritants are trapped on the skin’s surface and pores are more easily blocked. The skin does not function and ‘breathe’ in the right way.

Smooth, plump skin relies on proteins called collagen and elastin. When these two proteins are compromised, wrinkles become visible. Collagen, together with elastin, is responsible for skin strength and elasticity and these proteins give skin its youthful, supple and toned appearance. Collagen strands within the Extracellular Matrix (ECM) help to hold the skin’s structure together and form the framework of tissues. As we age, and degradation occurs, these collagen strands slacken and can break, which causes the skin to sag and wrinkles to form.

With age, our skin becomes more prone to the development of pigment spots, a hallmark of photo-exposed skin.

Normally appearing on our face neck and hands, these clusters of excess pigment (melanin) are typically the combined result of prolonged sun exposure and high levels of stress in our skin cells.

This is because prolonged UV exposure and intense stress in our skin cells can trigger biological pathways that lead to overproduction of melanin in clusters of cells. This excess melanin is transported from melanin producing skin cells to cells in upper layers of the skin, where the dark brown spots form.

Thousands of natural antioxidants are found in fruit, vegetables and plants and include vitamins A, C, and E. Naya Skincare is abundant in natural antioxidants from the precious BioOrganic botanicals used throughout the range that are ethically sourced from around the world. In particular with the focus of one key oil that is going to be used throughout our skincare and sits at the core of our formulation. The high antioxidant content combats free radicals which are the cause oxidative stress, damage to the skin structure and, at excessive levels, induce an inflammatory response. They terminate chain reactions by removing free radical intermediates and inhibit other oxidation reactions. They do this by being oxidised themselves, working to reduce free radicals and prevent skin ageing. Naya Skincare has been all over the world and searched for the very best BioOrganic botanicals which are rich in antioxidants to add to our scientifically developed formulations. Antioxidants are fantastic when dealing with the first signs of skin ageing and paired with our other ingredients your skin will be balanced from within.

To learn more about our antioxidant rich BioOrganic botanicals, read the A-Z of ingredients.

The knock on effect of the damage free radicals cause to the skin is directly linked to a speeding up of the ageing process. When the skin is damaged immune triggers are produced deep down unbalancing the skins equilibrium. These triggers release of collagen and elastin-digesting enzymes. Collagen and elastin are important proteins which are responsible for skin strength and elasticity. They give skin its youthful supple and toned appearance and their degradation (caused by the harmful enzymes) leads to loss of skin tone, skin sagging and wrinkles.

  • No Parabens
  • No Mineral Oil
  • No Silicones
  • No Synthetic Fragrances or colours
  • No Sulfates
  • No Propylene Glycol
  • No Phthalates
  • No GMOS
  • No PEG (Polyethylene Glycol)
  • No TEA (Triethanolamnie)
  • No DEA (Diethanolamine)
  • NoMI
  • No Colourants or Coal Tar
  • No Diazolidinyl UREA or Iodopropynyl Butylcarbamate
  • No Lead or Mercury
  • No Bee Venom


An antioxidant is a substance that inhibits oxidation reactions, by removing free radical intermediates and terminating free radical chain reactions. They do this by being oxidised themselves. Examples are vitamin A, D and E which are found within our botanicals that we are using in our Naya Skincare!

An antioxidant is a substance that inhibits oxidation reactions, by removing free radical intermediates and terminating free radical chain reactions. They do this by being oxidised themselves. Examples are vitamin A, D and E which are found within our botanicals that we are using in our Naya Skincare.

The extracellular matrix (ECM) has many functions: it surrounds and supports cells, influences cell shape and movement and regulates cellular functions through signalling. It consists of fibres (e.g. collagen and elastin), proteoglycans and polysaccharides (e.g. hyaluronic acid) which provide a voluminous hydrated matrix and adhesive glycoproteins (e.g. fibronectin) which connect cells with fibres. It is essential for processes like growth and skin healing. When the skin is under stress and when inflammation is present the ECM’s function deteriorates.

Fibroblasts are the main cell type found in the dermis. They produce the Extracellular Matrix (ECM) and play a critical role in skin damage repair. They release synthesis to maintain the structure of the ECM. Naya’s Research and Development Lab are working on developing a peptide complex which is specifically designed to induce fibroblast synthesis within the dermis to protect against such skin damage and help prevent wrinkles forming.

Immune Triggers are a group of cell-signalling molecules that work within the skin’s defence system. They stimulate or inhibit cellular activities and play a key role in the inflammatory process and the repair of damaged skin. This response is then regulated back and forth to stimulate or suppress the inflammatory response when required. It is important for these immune responses to be regulated ensuring the skin isn’t in a persistent state of inflammation which can cause premature ageing. Today’s stressful lifestyles, alongside UV damage and external aggressors, facilitate this cycle of inflammation.

Free radicals are molecules that have lost an electron, leaving them ‘incomplete’ and less stable. They seek to restore balance by replacing their missing electron and are therefore more reactive complete, stable molecules. Free radicals gain electrons and become ‘complete’ by reacting with healthy cell molecule and stealing one of their electrons. This re-balancing process can cause irreparable damage to healthy cell molecules; the free radicals may react with important cellular components such as DNA or the cell membrane. This contributes significantly to the ageing process as once the process has started, it can cascade, resulting in oxidative stress, damage to the skin structure and at excessive levels inflammation within our skin.

Glycoproteins are cell surface molecules which enable communication between the vast number of cells within our bodies; they are essential for cell-to-cell communication. They allow our cells to send and translate messages to each other, enabling them to communicate clearly and operate efficiently. Without them therefore, our skin cells cannot function properly. They help to nourish, control, protect and support our skin cells therefore without them, our skin cannot function optimally.

Hyaluronic acid is a chief component of skin and in particular the Extracellular Matrix (ECM) and is produced via fibroblasts. Its presence enables the ECM to resist compression and it does this by absorbing significant amounts of water. This sits within a matrix in the ECM and keeps water within the skin and improves skin hydration. Hyaluronic acid is also involved in cellular repair and the regulation of inflammation.

Oxidative stress occurs when there is an imbalance between the body’s destructive reactive oxygen species i.e. free radicals and the body’s ability to detoxify these reactive intermediates i.e. antioxidants. Free radicals may react with important cellular components such as DNA or the cell membrane and cause irreparable damage to the cell or cause the cell to die. If there is an excess within the body, chain reactions occur and this can contributes significantly to the ageing process. Once the process has started, it can cascade, resulting in oxidative stress, damage to the skin structure and at excessive levels inflammation within our skin. Our formulation in Naya Skincare work to harness this free radical damage, oxidative stress and systematic inflammation by using antioxidants throughout its products – this is the first fundamental step towards helping to fight ageing.