Elevate your Everyday Ritual

Life is full of tough trade-offs. Your beauty routine should not be one of them.


Your Everyday Skincare sorted!

NAYA develops innovative formulations by combining Bio Tech actives with the very best nature has to give. We want to focus on the essential and simplify your skincare regime by eliminating the unnecessary so that the necessary may speak. No trade-offs. And no compromises required. And that’s why we created NAYA: to provide safely made products, transform one skin at a time without impacting our planet.

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As seen in

“The Everyday Day Cream is worth the investment.” Senior Beauty Editor, The Sunday Post

“Oh man – the NAYA mask is sensational…like an icing on a crumbly cake.” Senior Beauty Editor, Stylus

“Give your skin a glow-up with NAYA Everyday Glow Serum. It is refreshingly light-weight consistency that aims to wake-up fatigue skin and give a dewy, radiant glow.” Senior Beauty Editor, The Scotsman

3 reasons for NAYA

Committed to nature
Uncompromisable Sustainability
Proven Ingredients. Based on Science
Transparency from soil to skin
Vegan & Cruelty-free
Innovation by social responsibility
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what our True Beauties community says

NAYA Committed Beauty. 

Setting a new standard of effective, sustainable & ethical beauty.

Our Commitment 

We all influence our planet. At NAYA, we reinvest what we take out and reconnect you back to nature.  Our vision is to fundamentally set new standards in the beauty industry. We use effective actives and invest back into social and ecological projects.

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Inner Balance. Outer Glow. Total Harmony.

Join our holistic Beauty Movement and explore all ways, inside, outside and beyond beauty – how you can take care of yourself by applying small steps in your Everyday routines—with a dose of science-based wisdom and insider knowledge how to live a balanced life using the freshest and most potent ingredients.

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Based on Science
Vegan & Cruelty-free
Made in Germany

10% OFF YOUR FIRST ORDER   —  Get exclusive access to new product innovations! 



Whether you are seeking skincare advice, need help on choosing the right product for you, need help tracking an order, or just have a quick question, the NAYA Team is here to help along the way.
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