Elevate your Everyday Ritual

Life is full of tough trade-offs. Your beauty routine should not be one of them.

Glowing reasons to choose NAYA

Naturally Nourishing. Scientifically Proven. Truly Transformative. Climate Neutral.

Uncompromisable Sustainability

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Transparency

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Innovation by social responsibility

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Safe for you and nature

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Visibly brighten, plump and smooth skin with our award-winning & celebrity-loved serums and treatments. Crafted with proven & potent ingredients from nature.

Naturally transform skin from dull to glowing with our celebrity-loved face masks. Formulated with the best botanicals our planet has to offer.

Treat all signs of ageing with our #1 bestselling face oils. Made with nature’s most potent ingredients that never disrupt the skin barrier.

what our True Beauties community says

NAYA Committed Beauty 

Setting a new standard of effective, sustainable & safe beauty

Our Commitment 

We all influence our planet. At NAYA, we reinvest what we take out and reconnect you back to nature.  Our vision is to fundamentally set new standards in the beauty industry. We use effective actives and invest back into social and ecological projects. We are good for your skin and the environment.

OVERVIEW OF CACAY OIL

THE RISE OF THE CONSCIOUS CONSUMER

HYALURONIC ACID EXPLAINED

As seen in

“The Everyday Day Cream is worth the investment.” Senior Beauty Editor, The Sunday Post

“Oh man – the NAYA mask is sensational…like an icing on a crumbly cake.” Senior Beauty Editor, Stylus

“Give your skin a glow-up with NAYA Everyday Glow Serum. It is refreshingly light-weight consistency that aims to wake-up fatigue skin and give a dewy, radiant glow.” Senior Beauty Editor, The Scotsman