We partner with not-for-profit organisations and partner with the manufacturer who produce our exquisite oils. As we are working on the ground directly with our partner it empowers us to ensure a sustainable supply of the unique bioactives our research and team of advisors desires. In addition, we are involved at each step of the process with the people that make our product what it is when it gets to the shelves – unique. We pay forward and invest into the communities that collect and harvest for us in remote areas. Wider benefits are also being seen in the increasing biodiversity of these regions; trees previously being cut down are now seen as valuable commodities and are being protected. We source our ingredients from countries where we can make a difference to society and nature.
Organic & Natural Certifications
Brands can choose to be certified by independent bodies such as Ecocert, USDA or the Soil Association, which do a brilliant job of supporting organic skincare. The term ‘organic’ refers to the growing and processing method of the natural ingredients used, not the whole product. The term organic can only ever be applied to ingredients within products that are ‘grown’ and ‘processed’ according to ‘organic’ guidelines, which means that many natural products such as clays, salts, minerals or even water that have many benefits can never claim to be organic. For example, the material bamboo is often not organic, as it is not only about growing the ingredient to be organic, in addition it is the process how the ingredient is being processed. Bamboo requires a lot of chemical ingredients to end up being so soft as it is before it is being sold in store or online.
Why did Naya Skincare choose not to gain organic certification?
Largely because we made the decision from the beginning to choose to support communities who supply us unique bioactive ingredients from around the world. Often these are wildly harvested and/or these communities can’t always afford to get their land certified or accredited by independent bodies due to the costs involved. Accreditation would restrict our sourcing abilities, the choice of ingredients we want to work with and who we buy them from. Additionally, we select unique bioactive botanicals whose popularity are now growing as their benefits are being more widely discovered. These are currently only available through our community sourcing network, and are not organically certified.
Instead we use ‘Bioactive’ ingredients throughout Naya’s range, substances that have therapeutic effects on living tissue. Organic ingredients are great. They are safer for us and better for our environment. However, it’s important to clarify that just because something is organic, does not mean it is bioactive. Bioactivity refers to a proven therapeutic benefit of the ingredient. Organic refers to how that ingredient was grown and processed. Both are important, but bioactivity is paramount. To choose only organically certified ingredients would mean we would have to compromise on these rich, magical ingredients we use. And we don’t want to compromise on our transformational ingredients we are using and the positive impact we are having on communities around the world.
We Never Test on Animals
We are in the process of becoming a Cruelty-Free International certified company supporting the end to animal testing in cosmetics. The Leaping Bunny mark will be placed on our labels and outer boxes, offering peace of mind for all of our customers. This stipulates that no animal testing is conducted or commissioned for finished cosmetic products or ingredients by the company, its laboratories or its suppliers after a fixed cut-off date. This accreditation required total transparency by the Naya Team, enabling Cruelty-Free International to independently audit us throughout our supply chains, ensuring that we adhere to its animal testing policy and the Standard’s strict criteria.
If you are shopping for beauty in the EU, you can be confident that your products have not been tested on animals since our origin.
Learn more about our community sourcing network and our believe to be the change. Click here.
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