Our values

Our founder Sarah is a great believer in that if you focus on good skincare, you really won’t need a lot of make-up. And good skin care requires good ingredients and to understand what exactly is in your product and what you will put on your skin. At Naya, we believe in quality, purity and transparency. Produced with care and integrity – we offer your skin more.

For us, transparency means seeking external certification so you know all of our formulas stand up to scrutiny –

and we are proud of the lengths we go to to make sure they do!

After all, great skin doesn’t happen by chance, it begins with exceptional skin care and looking after yourself and your skin.

Naya products are in the process of being certified by the following bodies:

Leaping Bunny

We are against animal testing and are Cruelty-Free (BUAV Leaping Bunny) accredited.

This means:
We do not test our products on animals.
We do not source ingredients that are tested on animals.
We do not sell to Chinese stores or any other country that requires animal testing as a condition of importing.

1% for the Planet

We believe you can make great skincare from plant-derived ingredients alone.
At the core of our business we want to make a difference in the world and have a positive impact. Thus a percentage of our revenues will be invested back into the communities we source our true botanics from.


Naya is registered with PETA's Beauty Without Bunnies programme certifying companies that do not test on animals.

PETA’s Cruelty-Free Shopping Guide now lists Naya’s award-winning range. Nayad over its association with PETA – the world’s largest animal rights organisation. The widely recognised PETA bunny logo enables consumers to make ethical choices and enjoy Naya skincare with a clear conscience.

2018-03-25T15:07:19+00:00 February 21st, 2018|Fashion & Beauty|Comments Off on Our values