Our Brand values
At Naya, our brand essence evolves around safe formulations using only plant ingredients and care for the environment. As we celebrate Earth Day, we’d like to share some of our thinking behind what ‘care for the environment’ means in relation to the ingredients we use.
There are many plant ingredients that can be used in beauty products. Common ones that we use such as sunflower, grape seed, sweet almond and camomile are not on the endangered species list of being over-harvested. Cacay Oil, our star ingredient, is wildly harvested and we’re working directly with farmers to ensure that more cacay trees are planted. But also that growth and harvesting are sustainable. As a result, we are committed to using only ingredients that are not threatened nor on the CITES list.
Rosewood Oil on UN CITES
Rosewood oil was a hot topic when Young Living Essential Oils pleaded guilty to illegal trafficking. In recent years, there was an increasing demand for Rosewood. In particularly, from the Brazilian Rainforest, Madagascar (also called the Ivory of the Forest), India and Indonesia. Rosewood is popular for producing beautiful musical instruments and furniture. Its essential oil is highly valued for its fragrance and linalool. And it is in numerous beauty products including perfume.
The move by the UN CITIES
The move by the UN CITES in 2016 to put it on the endangered list was desperately needed. “The importance of protecting the entire Dalbergia genus of rosewood is that criminals can no longer pass off illegal rosewood as one of the previously unprotected species.” “Officials have great difficulty in distinguishing between species,” said Guatemala’s delegate to Cites. “It is very difficult for people who are not experts, and even sometimes for the experts themselves.” (Guardian, 2017)
Firstly, it is our responsibility to formulate safe products for our consumers. Secondly, it is also our responsibility to be aware of what ingredients to user to foster social and environmental benefit.
Many companies still use Rosewood in their formulations. And we can’t deny its beauty. However ,there are many other oils that are as good as Rosewood. Thus we urge you to make a conscious decision when choosing which beauty product to use.
Happy Earth Day!! 💚🌍