We are super excited to introduce you to our new retail partner. As a small indie beauty brand, each retailer partnership is truly exciting to us and an honour. When we have a new retail partner in our home country, Germany this is means a lot to us.

We always think that the founders never get the credit they deserve and stay in the unknown. Thus we wanted to introduce you to the founders behind Genuine Selection as they are the heart and soul behind this beautiful curated collection of brands. So please read on to learn more about this power couple. <3

What has inspired you to start Genuine Selection? 

Already at the young age of 11 or 12, I was interested in cosmetic. My grandma was a great inspiration. I used to spend a lot of time with her on the weekends and she was and still is very vain till today. She would never leave the house undone. About 6 years ago I read an article in which it was about how the big cosmetic companies deceive us and lie about their ingredients and their effect on our bodies. Back then, I was your typical Lancôme, Clinique, Chanel Girl and had never checked the ingredients on the label of the products I was using. I was shocked by what I had been doing to my body throughout these years. That day, I gave away all my cosmetics and decided to use only natural products. Then about 2 1/2 years ago I decided to quit my job to follow my dream and establish myself in the beauty industry. In Berlin, I finally had the chance to work at another beauty online shop, which completely fulfilled me. When my husband had to moved to Darmstadt near Frankfurt, it became very clear to me: I want to stay in the beauty industry and b