Toxins have become a buzzword along with the rise in popularity of natural beauty. It seems that now that the mainstream has caught on to natural skin care and cosmetics, avoiding toxins is all the rage.  Yet something about avoidant behavior doesn’t sit well with me, and it has to do with this.


The words we speak, think, and hold have an impact on our unconscious—and I’m not the only person who says it. One of the ways Life Success Coach Tony Robbins unlocks human potential is through word choice. He calls this “transformational vocabulary.” Making a change in one word shifts entire meanings, perspectives, and outcomes.

“The words we attach to our experience become our experience.” ~ Tony Robbins

Language sets expectations. When I repeatedly hold the word “toxins” in my consciousness, perhaps it invites a state of toxicity, even as I’m striving to avoid it. It would seem to defeat the purpose, wouldn’t it?

On top of that, “toxic” is a term that’s thrown around often enough to render it impotent and weaken the credibility of the clean beauty industry. Labeling beauty products with certain chemicals in them as “toxic” literally means that they’re poisonous. That is up for debate, unless the levels of lead are so high in our lipstick as to kill us on application.

Is it possible, and even plausible, that certain ingredients when used consistently and cumulatively over time could cause imbalances in the body? Yes, absolutely. Could the manufacturing of those chemicals damage resources and harm the environment? Totally. There is reason enough not to use them, but to be in an ongoing avoidant state seems fear-based to me and that is not the space where I want to dwell.


When I think of green beauty, I don’t think of it in terms of avoiding toxic ingredients anymore, but rather as being attracted to natural ones.

Sure, at the beginning of my green beauty journey, I spent a lot of time doing research on chemicals that don’t belong anywhere near my body. I don’t know if I was scared, though probably a little. Still, I was darn sure about not wanting to rub any of that junk all over me. The word “shocked” came up a number of times, which seems reasonable enough considering that Johnson & Johnson only recently removed ingredients possibly linked to cancer from its baby products.

But times they are a changing, and awareness has broadened the industry from one of fear-mongering to one of embracing. The beauty scene even five years ago did not offer the selection and leading edge formulas that exist today. When I think of green beauty, I don’t think of it in terms of avoiding toxic ingredients anymore, but rather as being attracted to natural ones.

I relish the feel of a well-crafted oil on my skin, the way it slips over my face and body and gives it that glow or the way a balm offers aromatherapeutic benefits and ticks off all the feel-good sensations. When you read through Naya’s ingredients deck or head over to our ingredients glossary (click here!) I feel I have stepped into a garden bursting with highly potent plant medicine.

Seeking out beautiful, vibrant, and wholesome ingredients invites a whole world of good – instead of focusing on the bad.