Image: NAYA (c)
Consumers are increasingly conscious of the impact the products they purchase has on the environment. Whilst priorities may differ, some consumers have started consciously (or unconsciously) changing their purchase behaviour, deciding where to shop and who to purchase from based on the brand’s social and environmental impact.
What is conscious consumerism?
Conscious consumerism is the increased awareness of the impact of one’s purchase decisions on the environment. Who am I purchasing from? What does the brand stand for? Is the company I am supporting environmentally responsible? Are they committed to social equality?
These are some of the questions that conscious consumers ask before making a purchase. With this in mind, at NAYA we have come to understand the importance of conscious decision-making and committing to a cause.
“Naya is a company committed to giving back what we take out. We love the world we live in and we want to make a true difference to your skin and the environment we source from.”
At NAYA, our relationship with our customers is more than just a transaction, it is an alliance, a human connection as we seek to provide an authentic experience. We look holistically at how consumers are connected to the world, how their actions can influence another person’s life and nature and we tell the story.
Conscious consumption speaks to us on so many levels. Consumers today have far more tools at their disposal to research the products they purchase. This access to information has given informed consumers a voice, empowering them to raise their concerns via social media or write online reviews and hold brands accountable for their actions.
Millenial’s are the first generation that want to invest in brands that make a difference, strive for better and think beyond their bottom line. The same applies to companies we sometimes forget that companies, large and small, are made up of employees who are ultimately also consumers and who have the same tools available to them.
“As a consumer myself, I became frustrated at companies who lacked transparency. I wanted to build a brand to lift the curtain and focus on building an ethical and sustainable supply chain to promote authenticity. As well as being a small company, we don’t have the marketing spend that larger enterprises have at their disposal, so we need to distinguish ourselves in a different way. This increase in awareness and shift in demand means that transparency is now crucial. We strive to be a company that provides this insight into who our suppliers are, so that every step in the supply chain is known and traceable”, says Sarah Zimmer – founder of NAYA Skincare, “ Companies can no longer say t