Life in the big city
Life in a Metropole like New York, Singapore, Shanghai or London is an exciting and exhilarating feeling. You are at the center of innovation, drive and inspiring people. Things are at your fingertips and you are never far away from an adrenaline filled adventure. Thus, it is no surprise that the sheer excitement and the variety a metropolitan life has to offer, results in attracting people to move to the city. Consequently, the segment of ‘city dwellers’ continues to grow. Today, 55% of the world’s population lives in urban areas, a proportion that is expected to increase to 68% by 2050. (UN 2018)
Air Pollution a Public Health Emergency
While a city life has its advantages, the concentration of humans in one place, therefore expanding cities and increasing urbanisation brings its disadvantage. For example, ever-rising levels of air pollution. The world health organisation (WHO) has declared global air pollution a “public health” emergency. (Who, 2016) More than 80% of people living in cities that monitor air quality levels do not comply with WHO air quality standards. (WHO, 2016)
Cars – our biggest enemies?
Cars release approx. 333 million tons of carbon dioxide into the atmosphere annually. This is 20% of the world’s total, according to the Environmental Defense Fund (Allen, 2013). Motor vehicles also contribute 72% of the nitrogen oxides and 52% of reactive hydrocarbons. Moreover, newspaper headlines globally express their concerns about the unsafe emissions and thousands of people die of toxic air prematurely (Allen, 2013).
In addition, to the worries of the air we breath, a growing number of consumers living in urban areas notice a change in their skin. The pollution is not only affecting their overall health but also their skin. The evidence can be seen easily, after using a clean white cleansing pad to wash off the grim after a day out in the city.