In North Asia, annual mean concentrations of fine particulate matter in urban areas reached 61.8 in China and 27.9 in South Korea in 2015. It is not surprising that consumer research institutions found that 75% of Chinese women are concerned about dry skin. And 44% of women in the region are adding more to their skincare regimes in the quest battling dry skin.
According to the American Lung Association more than 125 Americans live in counties with unhealthy levels of air pollution. 53% of American women believe their skin to be dry, and 39% of women and 20% of men currently use a moisturiser to protect their skin.
Even in Europe, where cities generally enjoy better air quality, you find areas that significantly exceed levels of fine air particulate matter. As an outcome, European consumers think more about the implications on their skin and become aware of taking protective measures. According to recent research, 56% of British women believe they need to protect their skin from pollution. And 45% of Spanish consumers would like to learn more.
There is a clear potential for the beauty industry to use their knowledge into a wider good. And provide solutions for people affected by increased air pollution. Products that target problem areas and act quickly to provide intense hydration, are likely to be very popular. With both women and men suffering from the urban skin condition.
Urban skin dehydration – a global challenge for all skin types
Dry skin can effect people on various levels wherever they are in the world. For example, sore and irritated facial skin is not only physically uncomfortable. In addition, it can also be embarrassing and affect confidence. Dull and tired looking skin can be emotionally draining. And a feeling that the skin is under attack from the environment can cause a feeling of vulnerability and concerns about skin health and protection.
Hydration – the best Defence for urban skin
When the skin is adequately hydrated, it feels more comfortable, enhancing your general sense of well-being. Thus you are ready to face the high and lows of vibrant city life. Dry skin lacks water in the upper scaly layers. Whilst the underlying layers are normally hydrated by the skin’s natural internal moisturising mechanism. Resolving dry skin is not just about having enough moisture. It’s about directing moisture to where it is most needed. And ultimately strengthening the skin’s natural defences to prevent further dehydration.