Everyone wants a fresh look. In order for our skin to feel good, we need a strong immune system – and this is exactly what research wants to support with new active ingredients.
Do sports, meditate, eat healthily, keep up to speed: An increasing number of young people are consciously taking care of their health. “Healthy is the new sexy” is the new message, and that also applies to the skin. Fashions like deep tan or artificial paleness with shadowed eyes “the gothic style” of the late 90s are no longer popular, as they suggest a destructive lifestyle. Today being beautiful has a lot to do with a certain attitude and having a healthy, natural appearance. A rosy, fresh and healthy glow. Therefore, the aim is to appear fresh and vital at first glance, with skin that looks great even in its no-make-up look. The trend to avoid using filters is no longer a trend but the younger generation is tired hiding behind a veil. After all, it is our most representative organ and shows what we are doing for ourselves. This attitude may still be relatively new in Germany, but in many Asian countries it is matters and at the core. For example, tt is deeply anchored in Japanese culture. In Japan, women don’t simply apply a lotion. She would always apply a massage, a acupressure points massage so that the facial skin relaxes and she does something for her overall well-being. So it’s no wonder that cosmetic companies have been researching the skin’s immune system for years in order to come up with new care approaches.