Are vegan Skin care products good? 

The ongoing debate if vegan Skin care products good in comparison to skin care with animal-derived ingredients? We’ve been certified as a vegan skin care brand since our inception and it’s always been a core pillar at NAYA. Why? Well firstly, I believe that there’s no place for animal by-products in skin care products. Animals shouldn’t suffer for our beauty, for our need. The same high-performance efficacy can be achieved using vegan alternatives, it just takes a little research to find them and meticulously formulated products. So why involve any animals if it’s not needed. Secondly, our customers and community (you!!) made it clear from the beginning that vegan ingredients were really important to you. We get daily messages enquiring into our vegan and cruelty-free status and that’s clearly because we live in a world where these values are of high-priority. So we made it our mission to be a 100% vegan skincare brand.

Why Vegan Skin care? 

Vegan switches in skin care are actually pretty easy to make, you just have to look in the right places. Before launching NAYA, I spent a huge amount of time researching ingredients to understand which ingredients were not vegan, why they were used and if we could source alternatives that performed the same function in product formulation and would be as effective. This curiosity is matched by our state-of-the-art lab in Germany that formulate our award-winning and performance driven products. We review each ingredients claims and what is is made off before we sign off any formulations.

What are some of the key switches we made?

Hyaluronic Acid

Traditionally Hyaluronic Acid comes from the cockscomb. And might occasionally still be the case. However, being a Vegan skin care brand, we are going the extra mile and identified a Vegan Hyaluronic Acid. So all Hyaluronic Acid we use across our products are 100% vegan. Hyaluronic Acid is one of those actives that we believe is an everyday essential and such you can find it in all our products.


Derived from bees means honey is a no-go for vegans and vegan skincare brand. It’s often used in beauty as it’s a fabulous humectant, meaning it attracts and retains moisture to the skin so is perfect for dry or dehydrated complexions. There are plenty of other vegan humectants that we love to use at NAYA to achieve a similar effect; hyaluronic acid (found in Everyday Glow Serum, Everyday Day Cream and Hydration Mask), aloe vera (found in many NAYA products including (Hydration Mask, Everyday Glow Serum and Everyday Day Cream) and vegetable glycerin (found in many NAYA products).

Meadowfoam Seed Oil

When looking for a high-quality oil that simulates our own sebum. One often uses Squalane. Squalane is a silky smooth oil derived from olives, but more traditionally in beauty history was actually once derived from the liver of a shark. Less common now, you can still occasionally find it on the shelves but a key differentiator between the vegan and non-vegan form is the name – squalene = non-vegan, squalane = vegan. We avoid this debate by adopting another beautiful oil from the Meadowfoam flower. A beautiful oil that simulates our sebum oil and thus is a perfect oil in your daily everyday essentials. And you can find it in our Everyday Face Oil. 


Retinol aka vitamin A, the queen of the “anti-ageing” ingredients, has long been used in skincare for its amazing collagen boosting properties. However, it is very often animal-derived when used in your beauty products so it involves some digging around to find a vegan-sourced product. You can find it in our Renew Cacay Oil + A. 

Cruelty-free vs vegan

Oh, and another thing. Cruelty-free doesn’t always equate vegan either. Cruelty-free just means that the products haven’t been tested on animals, not that the product doesn’t contain animal derived ingredients. If you’re unsure whether your favourite organic skin care products are vegan, then always check the INCI and ask the brand directly. Pressure from customers has more power than you know, trust us! And if you are uncertain or the brand not willing to provide a clear answer, then look further and walk away. Transparency is key and empowering you to be in charge of your organic vegan skin care! No brand should be keeping secrets from you when it comes to your health and the health of those you care for.

So, if you’re thinking about trying Veganuary, why not start with your skin care? And if you have any questions, please feel free to reach out to us any time.

Written by Sarah, NAYA Founder