‘Dead’ vs Bioactive Ingredients


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We want to help you how to spot them on a label so you are empowered to make an informed decision on your purchase.

Ingredients that are either ‘dead’ or not-sustainable. To us, the below list is a ‘living’ list that keeps evolving and growing.

So keep re-visiting this page.

Alcohol denat (or ‘denaturised alcohol’) is used as a preservative and fragrance fixer, and this kind of alcohol can dry out and irritate sensitive skin. Unfortunately even organic alcohol has the same effect on the skin, so we choose to avoid it altogether.