How to use a toner in your Everyday Skin Care
Throughout the years toners have been pushed ahead as a necessary skincare product. In western society, we adopted the use of toners in the skin care routine with brands claiming pH balancing and hydrating abilities.
Let‘s bust some myths
Myths: one of the marketing messages and false claims circulating in the industry about toners are the following:
1. Toners are Hydrating – False.
They don’t automatically hydrate your skin. Unless they contain hydrating actives included in their formulation. Majority of toners in the market mainly contain water or flower waters. Water isn’t hydrating. It can be refreshing, helps oils to penetrate the skin, or support actives to be mixed into the formulation to be applied to the skin. However, if you take one thing away from this, it is that water itself isn’t hydrating for your skin.
2. Toners are pH-Balancing – False.
Skincare that impacts your pH-levels are not carefully balanced and formulated. Toners simply cannot balance the pH of your skin mainly containing water and perfume. If at all, they are even negatively impacting your skin microbiome which ultimately impacts your skin barrier. Research has shown that mild disruptions in skin’s pH are temporary. The skin naturally equalizes to its normal pH.
Qualitative and luxuriously formulated products can be a very helpful and necessary product for those who have congested, blemish-prone, or excessively oily skin. When formulated correctly they are never dehydrating or drying the skin. Unfortunately, there are many products in the market which are basically only water and have little to no benefit for the skin. And overall, those liquid products cannot help to balance pH or hydrate the skin. And there is no proof of the claim, many brands make.
Our newest launch Aura Hydration Essence is the perfect blend of skin fortifying and rebalancing actives for those combatting stressed, dull, blemish and tired looking skin that can suffer from lack of elasticity, hydration and vitality.