What inspired me to start Naya

The journey launching NAYA started far before our soft launch in 2018. Our founder’s curiosity and wanderlust took her around the globe from South America to Asia; countries like Ecuador, Galapagos, Colombia, Costa Rica, Thailand, Singapore, Bali and many more. Having visited over 60 countries, exploring different cultures, having learned something new every time and always fascinated by local rituals, herbs and remedies, an idea started to emerge.

At the same time, Sarah noticed that there weren’t many brands that stood out to her for being luxurious yet affordable, sustainably sourced bioactives, using scientifically proven ingredients to deliver transforming results, and provide transparency across their supply chain. Our vision is to drive transparency from seed to skin to empower the customer to learn more about their skin, themselves and the ingredients they put on their skin. NAYA is not your big bluechip brand, as we don’t have the marketing funds of the big brands, and we want to convince customers of providing effective skincare that truly makes a difference and makes you love the skin you are in. However, we also want to be a force of change and build a community that fosters sustainable living and protects the environment we live in. Thus, where possible, we go the extra mile and source our star ingredient directly from farmers and communities in South America and invest back into those communities.

This makes us different and unique from other beauty brands as we want to provide clear labelling on our packaging, bottles and website, we want to provide transparency of our supply chain and source premier ingredients and also provide clarity when it comes what ingredients do what to transform your skin. We want to focus on the essential and simplify your skincare regime by eliminating the unnecessary so that the necessary may speak.

“Our approach to skincare goes beyond our products. I wanted a performance driven skincare line formulated with fewer proven bioactives at higher concentration. Products that I could feel good about for their ‘botanical science’, proven effectiveness and seed to skin life-cycle.”

– Sarah Zimmer, Founder & CEO

By helping your skin to stay healthy longer, manage the level of inflammation within the skin by addressing the cause and introducing a minimalistic approach, we support you to have the best natural defence against various skin conditions and external environmental triggers.