Sustainability goes beyond the ingredients

As a young business with a desire to be ‘committed to nature’, it is like climbing a mountain everyday. There are options out there how to meet one goals but the most frustrating thing is finding suppliers that want to work with smaller players that can only purchase smaller volume. It is a marathon and requires stamina to end up finding one. We wanted to represent more what is core to us and where our key ingredients are coming from and further ingredients. We are already using recycled amber glass to protect the quality of our bioactive ingredients from UV light.

One area we wanted to start looking at closer was our packaging and in particular our outer carton. But we also want to take the next steps to move these into a more environmentally friendly outer packaging. So we have taken the following steps:

  • We became part of a Carbon Offset Scheme. The scheme plants trees on our behalves when we buy our paper for our outer cartons.
  • We are using natural adhesive which is kinder to nature and kinder to the workers gluing our boxes.
  • We use plant-based ink on our packaging.
  • We buy our labels for our sample jars from a company that is part of a Carbon Offset Scheme, they plant a tree on our behalves.
  • And finally, we have launched a Refill Service. You can read more about it below.

We try at each stage to reduce our footprint or to offset it buy planting a tree. We are also very excited about the launch of our Nursery Project which is at the heart of what we do. #committedbeauty 

We plant trees and so do you 🌱🌳

(c) Sina Wieland


We believe and want our customers to upcycle, reuse and repurpose our packaging if possible.  We hope that you find our glass bottles and other containers of use and feel inspired to use it in different ways. Our glass bottles and jars can be recycled and / or up-cycled as single stem vases, or liquid spray-bottles or as a dispenser. Get creative and show us how you have re-used them in a different way!

Mailbox: When you order a product from us, our packaging box is from recycling paper and is fully recyclable.

Paper / Protective material: We use paper which is also recyclable – however, please don’t get too attached to it, as we are looking at alternatives to provide paper from recycled material that can be home compostable. Such as noodles!

Labels: Label is one of our biggest challenges! As our products contain oils, we need to have a label that can sustain the usage. We are still looking at alternatives that we can use. On our sample jars, we already have made a change and took the next steps by using environmentally friendly paper to offset our carbon footprint. Whenever we are producing new labels for our sample sizes, we are planting a tree to give back. Thus, those can be added to your normal bin if you decide to remove them from your jar and keep using our tiny jars. They also use plant-based ink and natural adhesive. They will naturally deteriorate on landfill without releasing any harmful toxins into the environment.

TerraCycle: When we have any plastic waste, we work with TerraCycle to collect our waste. In the UK, most waste gets shipped into developing countries, where it then gets forgotten about what happens to it. We don’t agree to this approach and thus want to work with providers such as TerraCycle.


Lids are probably the hardest to find environmentally friendly alternatives for. While our lids are already out of recycled material, we are still looking how we can be more friendly to nature. As this was the single most feedback we received from our customers. While we keep looking to find biodegradable alternatives, we have for now offered a Refill Service to our loyal customer base.

⁠⁣⁠To our customers who fell in love with our products

You can re-buy our products with a recycled tin lid and you can re-use the pipette and / or the pump lid from your previous bought NAYA product. The refill products will come without the outer packaging as well. You can learn more about our service here.

Our Refill Service

Please head to our Shopping Page and go to the product that you are interested in re-ordering. Please select the ‘Refill’ Option. When it arrives, switch the lids using the previous lid from your previous product. Please do not mix the lids around and use the same you previously used for the same product. Unless you are able to disinfect it properly.

Big words and their meaning

Natural cosmetic and what this means isn’t the only word that is being used and stretched in many ways. The same goes for biodegradeable, bio-plastic , home-compastabe and little does the consumer know or even the people in the industry what this actually means and what happens to a product that is labelled with one of these terms. Our biggest issue is the use of bio-plastic that very much acts like traditional plastic even though it is based on plants, and actually confuses the consumer into the believe that it can be disposed off by throwing it into the traditional plastic bin. However, in doing so, the recycling system is being polluted. A few definitions that we found during our research can we found below. Please note that these are not our definitions and can be found on the UK governments website.


There is often conflation between the terms ‘bio-based’, ‘biodegradable’ and ‘compostable’ so this call for evidence proceeds with the following definitions:

Bio-based plastics are made using polymers derived from plant-based sources such as starch, cellulose, or lignin. Bio-based plastics can be engineered to be biodegradable, equally they can be made to function exactly like conventional fossil based plastic (i.e. to have the same durability).

Biodegradable plastics can be broken down into water, biomass, and gasses such as carbon dioxide and methane. Biodegradability depends on environmental conditions such as temperature, humidity, microorganisms present, and oxygen.

Compostable materials are a sub-set of biodegradable plastics that break down safely into water, biomass and gasses under composting conditions. Industrial composting conditions are the most optimal: temperatures of 55-70oC, high humidity and oxygen. Materials that break down in industrial composters may not break down under home composting conditions.

Bio-based and biodegradable plastics have a wide range of diverse applications. Bio-based plastics can be engineered to function exactly like fossil-based plastics, the only difference being that they are derived from non-fossilised biological organisms such as plants rather than petrochemicals.

Biodegradable plastics on the other hand behave differently to conventional plastics, and can be either fossil-based or bio-based. A biodegradable plastic is intended to break down in a particular environment in a safe and timely manner. This could prove useful in specific circumstances where it is hard to recover the material for recycling, or when that material could otherwise enter the recycling stream but cannot be recycled due to contamination. This would therefore prevent a fossil-based plastic being landfilled, incinerated, or littered – where it will persist for an extended period of time. There are also materials that are designed from the outset to biodegrade in horticultural/soil environment (e.g. tree guards, mulch films) and marine environments (e.g. nets and lines).

Final Words

We are not perfect. We keep focusing on our goal and think how we can commit back to nature. We want to keep our footprint to a minimal and give back to nature. So if you are on a similar journey, if you have ideas and thoughts what we can do differently, please let us know. If we can help each other we can make a bigger impact to our environment. 

If you have any questions or thoughts, please reach out to us on . 


Department for Business, Energy and Industrial Strategy, (2019), “STANDARDS FOR BIO-BASED, BIODEGRADABLE, AND COMPOSTABLE PLASTICS”, Date: 14 October 2019. Available online: