No 01 Why did you launch Haines Collection?
I’ve worked in the interiors textile industry for about 10 years now and so know first hand how much waste there is. Working for a textile designer we used to have lines that didn’t sell or fabric remnants. Working closely with upholsterers we knew they were often left with funny shaped pieces, too good for the bin, but they had no way of moving them onto a new home.
The idea appeared in the summer of 2018 when I came across a local manufacturer with a pop-up shop selling their leftover fabrics. Talking to him he explained the hassle of doing a pop-up shop and how it took him and his team away from his day job. He wasn’t making any money from it, after costs of storage, hiring the space etc so he might as well throw it all away!! The cogs were starting to whirl…this must be the case for so many manufacturers.
No 02 What is your vision for Haines Collection?
Our mission is to reduce waste in the interiors industry. We started with textile waste but now we also collect and resell leftover designer wallpaper, lights and cushions. My long term vision is for us to be the go-to place for the trade when they have leftovers, and the first place someone visits when they want to furnish their home. We have recently opened a gift shop with items made from our fabric remnants.
No 03 When did you know that your business could become a success?
I was lucky enough to get a last-minute stand in 2019 at a huge international design event in London called Decorex. It was just the start of the business, it was my side hustle along with a day job and two small kids. At Decorex I was able to gauge the interest in what I was doing, and even though it was a new concept in the industry – people who understand me really understood and supported me. Some of my best clients and suppliers I met at that event.