NAYA: The Sustainability Series

About No Reply Magazine

Tell us a little about No Reply Magazine.

My fabulously talented friend and photographer Julia Kennedy came to me at the start of lockdown with the idea of No Reply. An online magazine, which would highlight the sustainable/ eco-friendly world of Fashion, Beauty, Food and Living but with real life in mind.  We wanted to stay away from the ‘hippy’ feel of ‘green beauty’ and avoid the dated image of eco clothing (think linen clad models rolling around on beaches)!

We decided to find people / brands who are trying to make a difference, (not just slapping the right buzz words on their press releases) and chat to them. Find out what’s happening in the industry, what’s working, what isn’t….

We wanted to make a site that people could go to for truth.  So they could learn how to make better purchases and support brands that were actually trying.

A year later and we’re doing exactly that! And learning SO much along the way.

GARDENING. I’ve become completely obsessed with gardening over this pandemic and I don’t even have a garden. My balcony is packed with plants and currently seedling trays.

Nicola Brittin 2
Copyright Nicola Brittin

What does sustainability mean to you?

I’ve learnt that no brand is doing it perfectly. It’s just not possible to tick every sustainable box right now with the way these industries are set up. So sustainability to me means shopping with knowledge. Making a decision on what’s important to you, be it plastic use, organic or vegan for instance.

Any must-follow eco-friendly/sustainable Instagram Accounts?

Cruelty Free Kitty (instagram and website) is an extremely useful resource. They have a huge list of brands that are currently cruelty free. They also follow beauty brands movements very closely and if one starts selling in China for instance (a market place where animal testing is a requirement) they will publish this on their social channels extremely quickly. Keeping followers always in the know.

What does your self-care routine/ritual look like?

With two children my self-care routine has to fit around them. My daily ritual is listening to podcasts while cooking after their bedtime. The Daily from The New York Times feeds my American political addiction. Elizabeth Day’s ‘How to Fail’ for inspiration and Adam Buxton for comedy chat.

When I have a bit more time, I give myself a face massage, concentrating on pressure points. Also meditation and stretching is a game changer in the morning.

What’s your favourite thing to do outside?

GARDENING. I’ve become completely obsessed with gardening over this pandemic and I don’t even have a garden. My balcony is packed with plants and currently seedling trays. I’ve also persuaded the council to let me plant up the public green spaces of my flats.

What type of skincare products do you use in the morning and in the evening?

Places to visit in your hometown i.e. flea markets, eco-friendly shops, a must see place, nature (the more suggestions the better, we all need some form of escapism right now!) Every public garden in London! Kenwood House, Ham House, Regents Park Rose Garden. Once we can travel further out I’ll be hitting up every flower garden in the South of England if my family can handle it.

Nicola Brittin 1
Copyright Nicola Brittin