NAYA: The Sustainability Series
Personally, I am not a big drinker but always felt the social pressure to have a drink to socialise with people when at a bar, pub, Biergarten etc (Covid in that way is certainly a blessing ;) ) there were not many alternatives. Yes, sure there is Seedlip, which more or less is quite a sweet cordiol and other alternatives like “cranberry juice” but nothing that could be quite considered an acceptable sociable drink on a Friday night. Thus I was pleased when speaking to a very good friend of mine, Mike Turner from Feel Good Grape when he told me about Three Spirit Drinks. I had to explore them and give them a try and introduce them to you in our Sustainability Series. With Easter approaching and a nice reason to pop a bottle – why not explore something different for the long weekend ahead.
About Three Spirit Drinks
Why did you launch Three Spirit Drinks?
There has always been two options for social occasions, ‘drinking’ and ‘not drinking.’ We wanted to create a third way of drinking for people who still enjoy the social aspects and rituals that come with alcohol. Our mission is to show people that alcohol-free doesn’t mean pleasure-free, and we want to power those social occasions with plants.
What is your vision for Three Spirit Drinks?
As in life, the magic is in ﬂuctuations – every night out (or in!) has different phases to it, and different drinks ﬁt different moods. Our range of spirits is designed to bring the power of plants to the whole event, start to ﬁnish.
The Livener is there to act as the perfect party pick-me-up with euphoric-inducing ingredients like schisandra and guayusa. Social Elixir is great as a social companion, with ingredients like lion’s mane mushroom giving you a blissful feeling. Finally there’s Nightcap, which is pretty explanatory by the name, helping you unwind with ingredients like valerian root and lemon balm.
Bring all three of our drinks or choose the one that best suits your mood and occasion!
When did you know that your business could become a success?
It was probably last year when we launched Nightcap and it became hugely popular for those wanting to improve their sleep and winding down in the evening. To see people responding to the drinks and their different functions was really exciting. The pandemic was diﬃcult in many ways, but Three Spirit Drinks saw online drink sales rocket by 200% since January 2020, and it only increased under lockdown. So 2020 was a signiﬁcant year for our business, even as we were all dealing with the effects of the pandemic. We were really proud to keep up with the pace and keep production going too.