No 01 Why did you launch YUTYBAZAR?
I believe that there is no one-size-fits-all philosophy when it comes to beauty!
The disabling issue of not being able to find the right skincare, hair care and cosmetic products suited to my individual needs was a problem which required solving, and having realised I wasn’t alone, I wanted to create a place where conscious beauty shoppers could discover conscious beauty brands, evaluate, validate their goals and concerns leveraging our proprietary AI algorithms, and purchase all in one inclusive place.
YUTYBAZAR was an opportunity to advance the diversity, inclusion and sustainability agenda with an AI driven beauty marketplace, which helps customers make informed buying decisions, through relevant and accurate recommendations thus elevating the customer experience.
No 02 What does sustainability mean to you?
Sustainability means meeting my individual needs, without compromising the needs of future generations. I came across this definition when I was reading a paper, and it discussed the McGill University definition of sustainability which is essentially the same. When I discuss YUTYBAZAR and how our mission is rooted in sustainability, it genuinely is, as our focus isn’t just on our impact on the environment, but our impact on one another – which is why we have our pillars of inclusivity, driving equity as well as being conscious and values driven, and our brand partners are the same.
I am hoping that my future great grandchildren will be proud of what I have tried to do, elevating brands that have been left out of the beauty narrative, or focus on sustainability throughout their supply chain, ethically sourcing their ingredients, giving back to local communities, using recyclable and refillable packaging materials.