Antioxidants are naturally found in abundance in plants and fruit. Using antioxidant-rich skin care is a great way to treat your skin and is the first step in helping to prevent ageing.

Antioxidants are substances which can prevent or slow cell damage in the following way:

An antioxidant gives one of its own electrons to an ‘incomplete’ and unstable free radical who is missing an electron. By receiving an electron from an antioxidant and becoming ‘complete’ again, the free radical does not need to steal one from a healthy neighbouring cell, resulting in the prevention of cell damage.

Thousands of natural antioxidants are found in fruit, vegetables and plants and include vitamins A, C, and E. Antioxidants combat free radicals which cause oxidative stress, damage to the skin structure and at excessive levels, induce an inflammatory response. Antioxidants terminate chain reactions by removing free radical intermediates and inhibit other oxidation reactions. They do this by being oxidised themselves, working to reduce free radicals and thus prevent skin ageing.

Naya has searched far and wide for ethically sourced bioactive botanicals that are rich in natural antioxidants. These super agents are found throughout our range, and using Green Technology and the best scientific formulations, Naya offers revolutionary skincare products to fight skin ageing.

Naya Team xx