Waterfree Skin care
A new trend: waterfree skin care. The term sounds very contradicting at first, because we automatically associate water with moisture, freshness and liveliness. Isn’t it then that anhydrous skin care dry out the skin? And what is waterfree skin care supposed to be good for?
Benefits of anhydrous skincare
If we look at the lists of ingredients on the INCI list, the term “aqua” comes first in most products. The fact that they are mentioned at the forefront also means that water is the ingredient that is most represented in the corresponding products in terms of quantity. Water “only” has a moisturizing effect on the skin and serves as a carrier substance. To stay with the above example, the real active ingredients only account for 30 percent. If we omitted the water, there would be much more scope for really valuable ingredients and natural or herbal extracts. And not only that: waterfree skin care uses significantly fewer preservatives and can sometimes even do without them completely. The reason: Bacteria, fungi and germs feel really good on or in the water. And where there is no water, in many cases they prefer to stay away. The content of emulsifiers and consistency enhancers can also be reduced, as we then no longer have to deal with aqueous formulations that have to be thickened. In many cases, these and other auxiliary substances are not tolerated by sensitive skin: For example, allergy sufferers often have problems with the preservatives contained in skin care.
Solid, anhydrous skin care
In addition, there could also be purely practical reasons for anhydrous skin care. Just think of air travel that prohibits the transport of more than 100 milliliters of liquid in hand luggage: Waterfree skin care would be extremely clever. But watch out: waterfree skin care do not necessarily mean that they are solid products. The water can be replaced very well with valuable vegetable oils or vegetable juices … and they are also liquid.
However, the main argument in favour of anhydrous skin care comes from a completely different direction. Two thirds of the world’s population will suffer from water scarcity within the next few decades: water will therefore become a luxury good. And because it has to be transported over countless kilometers for the production of skin care, we also increase the CO2 footprint.
To come back to the mentioned, non-existent effect of water in skin care: Of course, this only refers to the classic H2O. If, on the other hand, special water (for example thermal or sea water) is used for the products, there is of course an added value for the skin.
What can anhydrous cosmetics actually do?
In terms of their properties and effectiveness, high-quality waterfree skin care do not have to hide behind classic emulsions. With care oils such as Meadowfoam Seed oil, Cacay or Lecythis Minor Seed Oil, an optimal care effect can be achieved. Vegetable juices such as aloe vera juice, rice water, birch water and orange water are also very effective and gentle alternatives to water. Skincare without water are particularly suitable for dry skin and skin that is prone to barrier disorders, since the so-called washout effect, which often occurs when the skin comes into contact with water, is completely absent with corresponding cosmetic products.
It is clear that waterfree skin care are particularly suitable for problem skin. The lipid matrix ensures that the vitamins are protected from atmospheric oxygen and therefore have a very long shelf life. The same applies to essential fatty acids such as linoleic acid as well as.
Ideal products without water
Waterfree skin care can also be very trendy and modern. As cleansing oil, shower powder, shampoo bar, deodorant cream and sun stick, for example. The products need less packaging, because they do not use water, they have a lower weight, and they are often even more economical to use. Solid shampoos are still somewhat unfamiliar to consumers, but they are already becoming more and more popular. It is easy to use and just as practical for use at home as it is when traveling: simply run the solid shampoo over damp hair. A delicate foam forms immediately and the hair is cleaned thoroughly and gently. Deodorant creams with baking soda also fall into the category of waterfree skincare and impress with their very smooth, but by no means greasy texture. They do not come in a bottle, but in a small jar and are massaged into the armpits with the fingertips. Thanks to the extremely economical dosage, deodorant creams offer an impressive yield.
What are some of your favourite waterfree skin care alternatives? Most of our products are waterfree and we always thrive to achieve excellence. But as we want to also make them affordable we need to strike a balance.
would you be interested in more waterfree products?
At NAYA, we look at how we can use infused water, herbal extracts to give you added value but still economically viable to you. To provide you effective products suitable to all skin.
Head over to our Sustainability Edit and sign up to our Susty Beauty Newsletter. We are collaborating with a partner to offer you waterfree alternatives as your Everyday Essentials. More on this in 2021. For now, shop our existing waterfree product solutions.