What steps are we taking at NAYA to become sustainable?
At Naya, we have gone through a complete review of our carbon emission. But not only that, as it isn’t simply about how much carbon we are producing, but we also need to look at the resources we are using and if they :
- Can integrate back into nature without leaving a footprint?
- what are the resource that are required to produce the final end product?
We are trying to look at the process end-to-end and the products afterlife. Only then you can truly call yourself sustainable and take sustainable actions. Otherwise, it is simply another PR-Strategy to tick a box and mislead the customer in believing one is interested as a brand in the health of the planet. Such as the type of companies using Bio-Plastic, talking about ‘wildly collected’ wildly harvested’ and hide behind the range of various badges such as ‘1% for the Planet’, B-Corporate, or organically certified etc.
So what do we do?
Life is full of tough trade-offs but your beauty routine should not be one of them.
This is why we created NAYA: to provide safely made products whilst giving back and transforming one skin at a time.
COSMOS and Ecocert certified ingredients
Every one of our formulations contain COSMOS and Ecocert certified ingredients that are proven to transform the skin from within. And our unwavering standards don’t stop there; all of our products are developed, produced, packaged, and shipped by methods which minimize their impact on the environment. We obsess over every detail, so you can enjoy the many benefits, and not have to worry about the effect it may have on the planet.
There are no synthetic chemicals or nice-to-haves in our products. We would never include anything we wouldn’t use on ourselves or our loved ones, and we use only what is necessary, to ensure you reap the benefits from each and every (hard-working) ingredient. These exceptional ingredients are why our customers consistently achieve long lasting results. Our formulations are designed to restore, rebalance and protect the skin whilst boosting the skin’s ability to repair itself, grow healthy cells and combat environmental and internal stressors.
Our relentless search for making each step in the process as sustainable as possible, is another reason why we stand out from our competitors. After getting fed-up with the lack of transparency by brands in the beauty industry, our founder – Sarah – channelled her frustration into research. It didn’t take long for Sarah’s passion to create efficacious, potent yet truly sustainable products became a reality; NAYA was officially born.
Additional Little Conscious Steps we take to become more sustainable
The entire range is housed in glass bottles and all other materials are fully recyclable. While glass isn’t the best option and we keep an eye on developments in this space to eventually replace the glass with alternatives. Glass can be recycled a certain amount of time but also you can upcycle the glass bottles. We already have introduced a Refill Service to reduce the wastage once you have fallen in love with the product to reuse the pumps and deliver the product without the box.
The label is made of upcycled marble waste and is biodegradable and water-free. Each product is vegan and cruelty-free. We also offer a refill service for a handful of products to minimise waste. We are upcycling the stone flour from a stone mill which they see the material as wastage. And we turn the wastage into our biodegradable and beautiful labels.
All our marketing material is made of recycled paper or grass paper. We are reducing the creation of material and keeping it to a minimum. All our information can be found online or sign up to our newsletter to have access to offers, innovations and information. We wish we could also provide our mailboxes in grass paper. However, unfortunately, as a small business we cannot take up the huge quantities that are required to produce mailboxes out of grass paper in a sustainable manner. If you know of anything, please let us know.
Furthermore, we have teamed up with The Woodland Trust and Climate Partner as a further commitment to giving back, whilst also reducing carbon emissions. We buy the paper we are using for our packaging from Woodland Trust who manage the forest where the paper is being produced in a sustainable way. So each time a certain amount of paper is being purchased, a tree is being planted. We have gone through a Carbon Assessment with Climate Partner to review our processes and how we can reduce our carbon emissions. The findings have been insightful and we are working to reducing it where we can.
Forest Garden Tierra Radiante
At the heart of what we do. Work sustainably with farmers in the Amazon. We work closely with local partners to achieve our conservation goal of protecting 30-50 hectares of forest in the Amazon. We have recruited up to 50 new families to adopt an agroforestry approach to grow Cacay and other beautiful plants that are indigenous to Colombia thus providing a sustainable income stream for local communities.
Our HQ is running of 100% green energy as well as our laboratory and production partners. Since joining the Climate Partner we are working with Carbon-neutral certified partners such as our label production company as well as our packaging suppliers.
Finally, we are working on further exciting options and look forward to sharing those soon with you to take further #littleconscioussteps to become even more sustainably-friendly.
As a brand, what do you think we can do differently, better or what else can we do to become more sustainable? We value your feedback and feel free to contact us.