In recent years, facial oils have emerged as key products in the consumers’ skincare arsenal. And at Naya we love using oils. This article takes a deeper look into this category and explores the technologies that underlie these compositions.

These products have been growing in popularity in recent years contributing, to the double digit growth in the prestige women’s skincare market in the UK.1

Facial oils can be based on a single oil, but are more commonly formulated with blends of oils that are either predominantly or exclusively plant based to address certain skin concerns from acne-prone, to dry, to oily, to sensitive skin. Compositions can be simple blends of botanical oils or more complex systems that combine these oils with carrier fluids, emollients and sunscreens.

Some of the more popular plant oils used in formulations as carrier oils:

  • Olive oil
  • Jojoba seed oil
  • Argan oil
  • Meadowfoam seed oil
  • Rose oil

Facial oils are used in many ways including as a pre-cleanser, day oil, night oil or as a specific anti-aging serum. And there has been a notable surge in their use as moisturizers.

Prior to the introduction of the modern moisturizer, earlier generations of women derived skin care benefits for themselves and their children from the use of pure plants oils, e.g. in Ayurveda, coconut, sesame oils are being used in body oils to conduct daily cleansing rituals.

Facial oils used as facial moisturizers might seem counterintuitive, given skincare trends of recent years when ‘oil-free’ products were heavily promoted. The appeal to the modern consumer is likely fueled by the general interest in all things natural, since plant oils are typically used and spotlighted in these products.

Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty – Coco Chanel.

In addition to traditional skin care benefits, the facial oil user is often in search of a “healthy looking glow” or “dewy” skin. Depending on the composition of the particular oil used, manufacturers make product claims such as:

  • Nourishes skin with essential fatty acids
  • Rich in vitamins, minerals, and anti-oxidants

A carefully balanced formula will allow for some absorption to effect hydration and retention of oil on the surface to deliver the desired “glow” – but without a greasy feel.

While facial oils are relatively new to the prestige and mass markets, all indications are that they will continue to contribute to the growth of the skin care market.

We love oils at Naya and work hard to deliver the most prestige oils that we are using in our skin care range. Sign up here to make sure you don’t miss our new launches ! We love to hear from you :)

Naya xx

  1. Mcdougall, Andrew. “Face Oils Could Hold Big Opportunity in UK Prestige Skincare” Cosmetics Design (2016)