Sarah cultivated her own personal philosophy about beauty: a clear, glowing complexion is the perfect foundation and a beautiful glow is the essence of beauty. Her commitment to living a clean, conscious lifestyle, and her deep understanding of the body-mind-beauty balance, Sarah has pioneered a philosophy of ‘Beauty is Simplicity’, a holistic approach to simple, healthy radiance.

 ‘External ageing’ or ‘environmental ageing’, is caused by external factors that often act together with the normal ageing process to prematurely age our skin.

Although skin ageing is a biological certainty, and there is no natural products to turn back time there is still much that can be done to make the process as slow as possible. By simply looking after yourself, body & mind and provide your skin the right nutrients it needs. Vitamin C has been linked to collagen production and it is also known that Vitamins A (Retionol) and E both play roles in the maintenance of skin health and youth. Both key ingredients that can be found in high levels in Cacay Oil. According to studies outlined that skin ageing is only 3% genetic and over 90% assigned to diet and lifestyle choices referring to external and environmental triggers. While skincare is not a magic wand, it is true that skincare products on their own cannot work miracles, and a holistic approach needs to be applied to bring balance to your life.

Factors which influence ageing include and are not limited to the below:

  • Weather / Sun
  • Diet
  • Smoking / drinking
  • Lack of sleep/rest
  • Repetitive facial expressions
  • Pollution

The ageing process, both intrinsic and extrinsic, is influenced by the formation of free radicals.

What are free radicals?

Free radicals have lost an electron and thus unbalance atoms. Free radicals are generally not dangerous and part of life. They can be formed during normal bodily functions such as when cells burn food, or the body is fighting off bacteria or viruses etc. Free radicals are part of life. However, when our cells are exposed to pollution, environmental triggers, smoking, other stressors these will create a larger quantity of free radicals in the body. This surplus creates an imbalance within the cells which triggers a chain of reaction of damage and environment of oxidative stress.

Some external environment triggers cause more harm than others. The effects of sunlight on the skin are profound, and are estimated to account for up to 90% of visible skin ageing, particularly people that lack a higher level of melanocytes in the skin.

Sunlight is composed of three different types of radiation: UVC, UVB and UVA. UVC (100–290 nm) is largely blocked by the ozone layer and has little impact on skin. UVB (290–320 nm) penetrates only into the epidermis and is responsible for the erythema associated with a sunburn. UVA requires 1000-fold higher levels of radiation to cause sunburn, so it was long considered irrelevant to skin damage. It is now known that because it penetrates into the dermis, UVA may be responsible for most of the chronic skin damage associated with photoageing

Visual comparison of chronologically sun-exposed vs. sun-protected skin reveals that age-associated alterations in the skin’s appearance are a result of sun exposure, known as photo-ageing.

Photo-ageing is a combination of  UVB injury to the epidermis and UVA injury to dermis. Photo-aged skin appears wrinkled, flaccid, rough with uneven pigmentation with an increased epidermal thickness and alterations of connective tissue. The severity of photo-ageing is proportional to accumulated sun exposure and inversely related to degree of skin pigmentation.

So make sure that you always put SPF factor on your skin when you go out and your skin is being exposed to the sun for longer periods.

Dilution of raw ingredients via animal fats, preservatives and using low quality oils is a key challenge in the beauty industry – and it is this elephant in the room, the unspoken truth that needs to be put into the light. The responsibility of sourcing premier quality bioactive ingredients of the highest grade is our mission within our company. We are committed to bringing you the most premier plant-based ingredients, sourced ethically without compromise.

Our ingredients cannot be bought simply online. Each and every ingredient we chose to use has been carefully selected to be used in our meticulously formulated products and we source only the very best to provide efficient and effective skincare.

This makes our products truly different.

All our ingredients are: Premier. Organic. Cold-pressed. Bioactive. Wild crafted. Cruelty-free. Sustainable. And environmentally sourced.

Our entire Everyday collection is vegan, 100% derived from nature and preservative free.


Please read our Free From Promise to learn more which questionable ingredients we avoid.

Yes, all NAYA products are cruelty-free.

Yes, all NAYA products are vegan friendly.

An ingredient that has been created in the lab doesn’t mean necessarily it is a bad or toxic ingredient. It depends on what type of ingredient it is, if it is plant-based, the dosage one is using of this ingredient and / or the tests that have been run. For example; most of your ‘Vitamin C Serum’ will have a lab-based Vitamin C in the products such as L-Asorbic Acid which, I hope we can all agree to this, doesn’t grow on a tree. The same applies for Vitamin E or preservatives. They can still be derived from plants but most of the time they are lab-created to reduce cost and exclude environmental fluctuations. Which again, doesn’t mean it is a bad or toxic ingredient. Most of the times, ingredients that are created in the lab are much ‘cleaner’ as they don’t contain any allergens what we could possibly react to. Thus, people report more reactions to natural skincare products than actually synthetic skincare products. However, not each ingredient that was created in a lab, we would advise to use. So, please learn more about our Ingredients Promise here. And learn how to read our label by clicking here. 

At NAYA, we formulate using bioactive botanicals, and we recommend to use within six months of opening to ensure potency. Please refer to label. We are using a dark amber glass with a UV protected glass to maintain the potency of the botanical ingredients. However, as soon as you open the bottle, and oxygen aka air gets into the bottle, the bioactive ingredients will lose their potency. Thus it is important to use them within a few months. So before you buy a new product, we urge you, use up your previous products. Otherwise, you lose all the effectiveness of the products.

No, there are no synthetic fragrances in our products. We use pure essential oils which are known for their therapeutic applications. At NAYA, we perceive a skincare routine as a therapeutic moment to get in touch with ourselves and check-in.

We work via our chemist based in Germany sourcing high-quality ingredients that are ethically sourced, not tested on animals and using no conservatives. These are cutting-edge ingredients considering the newest sourcing methods, extraction techniques and are meeting high quality standards based on German Cosmetic Regulations. All of our ingredients are rigorously tested for quality and potency to ensure active botanicals with no contaminates. Some of our ingredients we source directly from indigenous communities where the plants originate from, such as our high-quality Cacay Oil.

Cacay Oil is a clear pale to golden-brown and has a pleasant nutty-sweet aroma. It is light with a non-greasy texture, fast absorbing, and ideal for dry to oily skin types including very sensitive and sun damaged complexions as well mature skin.

The key to the oil’s outstanding performance is its fine molecular structure, which contributes to its effectiveness not only as a skin hydrator but also as a protector. Cacay Oil is non-comedogenic and has anti-microbial properties, which can help heal and reduce acne blemishes and scarring.

Clinical studies run in Germany and in South America have proven Cacay Oil’s efficacy to combat the visible signs of ageing and those in the know consider the oil to be the reigning champion of natural anti-ageing skin care.

Learn more here. 

Water Conservation
Our non-toxic, clean formulas prevent pollution of our water ways.
Our Glass Containers
The plastic bits in our product packaging we use,  is 100% recyclable and from recycled material; and can be recycled worldwide and reused to make everything from park benches, designer carpets, clothing and lots more. Our potent plant-derived, organic ingredients create high-performance, concentrated formulas which require less usage than synthetic formulas. Less consumption reduces package use dramatically. However, if you want to learn more about our Packaging, please go to our page. If you don’t know how to recycle in your country, you are welcome to send the empty & washed packaging back to us and we can recycle it on your behalf. Read more about it here.
Our Outer Packaging
Our Outer Carton to protect the bottle, is made from Woodland Trust Board where we can say we are proud to be a member of. This means, every time we are producing our uniquely designed packaging it is from FCA regulated forests by the Woodland Trust PLUS we are planting trees to offset our carbon footprint. To us, this is true sustainability by implementing a circular economy by taking out and giving back in a way that it can be done on an ongoing basis. In addition, the colours we are using a vegetable-based and we are using natural adhesive.  You can enjoy our products with a clear conscious as we are committed to making not only a difference to your skin but also to the environment we live in!
Symbiotic Ingredients
NAYA created a cosmetic category that transcends organic and fair trade, called Community-sourced, which means ingredients are grown wild (not farmed) in the virgin rainforest, are hand processed through ancestral knowledge and the makers are paid an above fair-trade price to build economies and strengthen the position of the Indigenous People by applying agroforestry practices. By doing this, NAYA helps them to create a healthy self-sustained economies which encourages them to continue living in the Amazon and ultimately being the guardians and protectors of the Amazon. We need people that guard our forests! And are proud of their land and their heritage.